What is the primary goal of advertising management?
Correct!
Wrong :(
Answer - c) Promoting and selling products or services
2
Which of the following is NOT a component of the advertising mix?
Correct!
Wrong :(
Answer - b) Product
3
Which advertising medium is known for its ability to reach a highly targeted audience and is often used for classified ads?
Correct!
Wrong :(
Answer - c) Newspapers
4
AIDA model in advertising stands for:
Correct!
Wrong :(
Answer - a) Attention, Interest, Decision, Action
5
Which stage of the product life cycle typically requires heavy advertising to create awareness and build brand recognition?
Correct!
Wrong :(
Answer - a) Introduction
6
What is a unique selling proposition (USP) in advertising?
Correct!
Wrong :(
Answer - b) A distinctive feature or benefit that sets a product apart from competitors
7
What type of advertising aims to keep a brand in the customers mind but does not necessarily promote an immediate sale?
Correct!
Wrong :(
Answer - b) Reminder advertising
8
Which type of advertising appeal focuses on creating fear and highlighting potential negative consequences if a product is not used?
Correct!
Wrong :(
Answer - c) Fear appeal
9
The process of selecting and buying advertising space or time is known as:
Correct!
Wrong :(
Answer - a) Media planning
10
What is a media kit in advertising?
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Wrong :(
Answer - b) A package of information about a media outlet, including audience demographics and ad rates
11
Which of the following is a key consideration in selecting the right advertising agency?
Correct!
Wrong :(
Answer - c) Agencys creative capabilities and experience
12
What is the term for a pricing strategy in which the advertiser pays a set amount for each click on their online ad?
Correct!
Wrong :(
Answer - c) Pay-per-click (PPC)
13
In the context of advertising, what does CTR stand for?
Correct!
Wrong :(
Answer - a) Click-Through Rate
14
What type of advertising is delivered via email and often used for promotions, newsletters, and customer communication?
Correct!
Wrong :(
Answer - c) Email marketing
15
The process of creating an advertising message is known as:
Correct!
Wrong :(
Answer - d) Copywriting
16
Which of the following is a disadvantage of using celebrity endorsements in advertising?
Correct!
Wrong :(
Answer - b) High cost
17
Which regulatory agency in the United States is responsible for monitoring and regulating advertising practices?
Correct!
Wrong :(
Answer - a) Federal Trade Commission (FTC)
18
What does the term native advertising refer to?
Correct!
Wrong :(
Answer - b) Advertisements that blend in with the content of the platform they appear on
19
In advertising, the acronym ROI stands for:
Correct!
Wrong :(
Answer - a) Return on Investment
20
Which advertising metric measures the percentage of people exposed to an ad who take a specific action, such as making a purchase or signing up for a newsletter?
Correct!
Wrong :(
Answer - b) Conversion Rate
21
Which type of advertising is designed to promote social or environmental causes rather than a specific product or service?
Correct!
Wrong :(
Answer - b) Cause-related advertising
22
What does the acronym CPM stand for in online advertising?
Correct!
Wrong :(
Answer - d) Cost-Per-Thousand Impressions
23
The term viral marketing refers to advertising that:
Correct!
Wrong :(
Answer - a) Spreads rapidly through word of mouth and social sharing
24
What is a creative brief in the context of advertising?
Correct!
Wrong :(
Answer - b) A document that provides a detailed summary of the advertising campaigns objectives, target audience, and key messages
25
In the context of advertising, what does the term branding refer to?
Correct!
Wrong :(
Answer - a) The process of creating a unique name and image for a product or service
26
Which of the following is a common type of outdoor advertising?
Correct!
Wrong :(
Answer - b) Billboards
27
Which of the following is a key element in creating effective advertising copy?
Correct!
Wrong :(
Answer - b) Keeping the message concise and focused
28
What is the term for the process of adjusting advertising messages and strategies to fit the cultural and social norms of different target markets?
Correct!
Wrong :(
Answer - b) Localization
29
Which of the following is a common advertising pricing model used by online advertising platforms like Google AdWords?
Correct!
Wrong :(
Answer - c) Cost-per-click (CPC)
30
What is the purpose of a call-to-action (CTA) in advertising?
Correct!
Wrong :(
Answer - c) To encourage the audience to take a specific action, such as making a purchase or filling out a form
31
Which of the following is NOT a step in the advertising campaign planning process?
Correct!
Wrong :(
Answer - d) Designing the company logo
32
What does the acronym KPI stand for in advertising and marketing?
Correct!
Wrong :(
Answer - a) Key Performance Indicator
33
Which of the following is an example of a digital advertising format?
Correct!
Wrong :(
Answer - c) Banner ads
34
In advertising, what does the term brand equity refer to?
Correct!
Wrong :(
Answer - c) The perceived value and strength of a brand in the marketplace
35
Which stage of the consumer decision-making process involves the customer evaluating different brands and products before making a purchase decision?
Correct!
Wrong :(
Answer - c) Consideration
36
What is the primary objective of public service advertising (PSA)?
Correct!
Wrong :(
Answer - c) To raise awareness and educate the public about social issues or causes
37
Which advertising medium is known for its ability to reach a wide, mass audience but lacks the ability to target specific demographics?
Correct!
Wrong :(
Answer - b) Television
38
What is the term for the practice of delivering different ad content to different segments of the audience based on their characteristics and behaviours?
Correct!
Wrong :(
Answer - c) Behavioural targeting
39
In the context of online advertising, what is retargeting or remarketing?
Correct!
Wrong :(
Answer - b) Displaying ads to people who have previously visited a website or interacted with a brand online
40
What is the term for the process of creating and maintaining a positive image of a company or brand in the eyes of the public?
Correct!
Wrong :(
Answer - b) Reputation management
41
Which of the following is an example of a marketing communication channel used in advertising?
Correct!
Wrong :(
Answer - c) A press release
42
Which type of advertising appeals to consumers emotions rather than their logic and rationality?
Correct!
Wrong :(
Answer - b) Emotional appeal
43
What is the term for the amount of money spent on an advertising campaign over a specific period?
Correct!
Wrong :(
Answer - b) Budget
44
Which of the following is a demographic factor that advertisers often consider when targeting their audience?
Correct!
Wrong :(
Answer - d) Age and gender
45
Which advertising metric measures the total number of times an ad is displayed to an audience, regardless of whether it is clicked?
Correct!
Wrong :(
Answer - c) Impressions
46
What is the term for the use of unconventional and unexpected advertising strategies to promote a product or service?
Correct!
Wrong :(
Answer - b) Guerrilla marketing
47
In the AIDA model of advertising, what does the A stand for?
Correct!
Wrong :(
Answer - a) Awareness
48
Which of the following is a form of direct marketing in which advertisers make unsolicited phone calls to potential customers?
Correct!
Wrong :(
Answer - a) Telemarketing
49
What is the term for the process of creating and placing advertisements in various media channels?
Correct!
Wrong :(
Answer - d) Media buying
50
Which of the following is a potential ethical concern in advertising?
Correct!
Wrong :(
Answer - c) Creating misleading or deceptive ads
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Question. What is/Introduction of Advertising
Answer. The word Advertising originated from a Latin word ‘Advertire’. Advertire in Latin mean ‘to turn to’ i.e. when anything is brought to the notice of consumers in a public manner.