Consumer Behaviour Quick exam notes reainnicance pdf

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Question. What is/Introduction of Consumer Behaviour

Answer. Consumer behaviour is the study of individuals and organizations and how they select and use products and services. It is mainly concerned with psychology, motivations, and behaviour.

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Introduction and concept:-Introduction market strategy and consumer behaviour,. Market Analysis, consumer decision process. Unit-II.

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The first socio-economic classification of consumers was done in the 1980s; ... surveys and quick and dirty vox pop masquerading as qualitative research.

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Consumer Behaviour Quick exam notes reainnicance pdf

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