5 May 2023 — 5 May 2023Marketing documents simply means all the documents a business has to market its products or services to potential customers. Sometimes people.
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The document provides notes on marketing management compiled by Ms. Ambreen Bilal for MBA students at the University of AJK. The notes cover key topics like.
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From Marketing Management
Social factors (any three):
These influences are strong in visible products and high-value purchases.
Internal factors: cost of production/distribution, company objectives, marketing strategy, PLC stage, brand positioning.
External factors: demand and elasticity, customer perceived value, competitor prices, government regulation/taxes, economic conditions (inflation, income).
Pricing decisions are made by balancing these internal and external influences.
Marketing management is “planning, organising, controlling and implementing of marketing programmes, policies, strategies and tactics designed to create and satisfy the demand for the firms' product offerings or services as a means of generating an acceptable profit.”
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New product pricing commonly uses skimming or penetration strategy.
Thus, skimming focuses on margin and premium segment, while penetration focuses on volume and market share.