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Auditing and Assurance

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Business Accountancy

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Business Communication

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Business Demography

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Business Economics

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Business Environment

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Business Law

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Business Mathematics

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Business Organization

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Consumer Behaviour: Buying Motives, Decision Process and Influencing Factors

Marketing Management

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Market Segmentation, Targeting and Positioning (STP) Strategy

Marketing Management

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Product Planning and Product Life Cycle (PLC): Branding, Packaging and Labelling

Marketing Management

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Pricing Decisions and Strategies: Objectives, Methods and Policies

Marketing Management

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Marketing Channels and Distribution: Retailing, Wholesaling and Logistics Basics

Marketing Management

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Promotion Mix: Advertising, Sales Promotion, Personal Selling and Public Relations

Marketing Management

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Marketing Research and Information System: Research Process and Report Writing

Marketing Management

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Digital Marketing Basics: SEO, Social Media Marketing, Email and Web Analytics

Marketing Management

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