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This book titled Strategic Management and Business Policy is an ideal textbook for students studying management for the first time, whether at undergraduate or.

For instance, newer products, newer markets, and newer forays into business lines are only possible if firms indulge in strategic planning. Next, strategic.

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Strategic management & business policy . or business unit.d) It is a continuing dynamic social process:- Strategic Management is not just a.

It is the process of specifying the organization's objectives, developing policies and plans to achieve these objectives, and allocating resources to implement the.

It puts into words not only what the company is now, but also what it wants to become management's strategy vision of the firm's future. Mission statement.

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Building a sound business strategy is now a requirement, only recently we have seen British brand, House of Fraser, go into administration.

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