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Definition of Business Environment is sum or collection of all internal and external factors such as employees, customers needs and expectations, supply and demand, management, clients, suppliers, owners, activities by government, innovation in technology, social trends, market trends, economic changes, etc.
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From Business Environment
WTO objectives/functions (any three):
Thus, WTO supports rules-based global trade.
Merits (any three):
Demerit (any one):
Macro environment includes broad forces affecting all firms. PESTLE is used to study these forces and identify opportunities and threats.
Hence, PESTLE helps businesses plan strategy according to external changes.