Marketing is not only about selling; it is also about building trust and creating value in a fair way. Ethics, consumer protection and CSR help businesses:
In modern marketing, ethical issues are also linked to digital channels (privacy, fake reviews, influencer transparency).
Marketing ethics refers to moral principles and standards that guide marketing decisions and behaviour.
Need/importance:
Ethics is important because short-term gains from unethical practices often lead to long-term losses.
Common unethical practices include:
Exam tip: Give 2–3 examples in answers.
Ethical marketing should follow:
A practical checklist:
Consumer protection includes laws, rules and practices that safeguard consumers from unfair trade practices.
Importance:
Commonly discussed consumer rights:
Consumer responsibilities:
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Marketing ethics is important because it:
Ethical marketing supports sustainable profits by focusing on long-term relationships.
Three unethical marketing practices with examples:
Other examples include fake reviews and selling counterfeit products.
Marketing management is “planning, organising, controlling and implementing of marketing programmes, policies, strategies and tactics designed to create and satisfy the demand for the firms' product offerings or services as a means of generating an acceptable profit.”
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Marketing is not only about selling; it is also about building trust and creating value in a fair way. Ethics, consumer protection and CSR help businesses:
In modern marketing, ethical issues are also linked to digital channels (privacy, fake reviews, influencer transparency).
Marketing ethics refers to moral principles and standards that guide marketing decisions and behaviour.
Need/importance:
Ethics is important because short-term gains from unethical practices often lead to long-term losses.
Common unethical practices include:
Exam tip: Give 2–3 examples in answers.
Ethical marketing should follow:
A practical checklist:
Consumer protection includes laws, rules and practices that safeguard consumers from unfair trade practices.
Importance:
Commonly discussed consumer rights:
Consumer responsibilities:
A simple complaint handling flow:
Good complaint handling increases loyalty.
CSR means business responsibility towards society beyond profit.
Areas:
CSR supports brand image and stakeholder trust.
Green marketing involves designing, pricing, promoting and distributing products that are environmentally friendly.
Benefits:
Challenges:
Greenwashing is giving a false impression that a product is environmentally friendly.
How to avoid:
In digital marketing, ethics includes:
Privacy violations can damage reputation and lead to legal issues.
Current trends:
Trend answers should include: trend + short meaning + one example.
Difference: Ethics vs Law
Ethical decision check:
Legal? -> Yes
Truthful? -> Yes
Fair? -> Yes
Respectful/Responsible? -> Yes
Then proceed.
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Marketing ethics refers to moral principles that guide marketing decisions and behaviour. Ethical marketing is important because it creates trust, protects consumers and supports long-term business success.
Ethical principles (exam points):
How ethics builds long-term relationships:
Thus, ethical marketing is not only morally right but also a strong long-term business strategy.