In any organisation, work is divided into departments—production, marketing, finance, HR, etc. Division of work increases efficiency, but it also creates a big problem: different departments may move in different directions. The function that integrates and harmonises efforts so everyone works towards the same goals is coordination.
You can think of coordination like the “glue” of management:
After studying this topic, you should be able to:
Coordination means arranging and synchronising activities so that the organisation achieves objectives efficiently. It ensures:
Example: If marketing promises delivery in 3 days but production capacity allows 7 days, the company faces customer complaints. Coordination aligns marketing commitments with production capacity and logistics.
Coordination is needed because:
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Coordination is important because:
Thus, coordination improves efficiency and helps achieve organisational goals effectively.
Features of coordination (any three):
These characteristics show coordination is essential for smooth organisational functioning.
Coordination is called the essence of management because it is present in every managerial function and at every level. Without coordination, planning remains on paper, departments work in silos, and goals are not achieved efficiently.
Therefore, coordination works like a common thread running through all functions of management.
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In any organisation, work is divided into departments—production, marketing, finance, HR, etc. Division of work increases efficiency, but it also creates a big problem: different departments may move in different directions. The function that integrates and harmonises efforts so everyone works towards the same goals is coordination.
You can think of coordination like the “glue” of management:
After studying this topic, you should be able to:
Coordination means arranging and synchronising activities so that the organisation achieves objectives efficiently. It ensures:
Example: If marketing promises delivery in 3 days but production capacity allows 7 days, the company faces customer complaints. Coordination aligns marketing commitments with production capacity and logistics.
Coordination is needed because:
Coordination is called the essence because it is present in every function:
So, coordination is not a separate function only; it is a common thread running through all functions.
Write these principles with brief explanations:
Managers use many methods:
Both are needed: cooperation provides willingness, coordination provides organised direction.
Common problems:
Remedies: