Marketing Management Unit 2 Studocu notes pdf
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Question. What is/Introduction of Marketing Management
Answer. Marketing management is “planning, organising, controlling and implementing of marketing programmes, policies, strategies and tactics designed to create and satisfy the demand for the firms' product offerings or services as a means of generating an acceptable profit.”
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Learn key marketing strategies and tactics to help your company develop products that match customers' needs, create awareness and demand for those.
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